National Geographic pairs with CPAWS-NL to develop geotourism project

Last year, National Geographic paired with organizations in Newfoundland to develop plans to design a globally branded National Geographic map and companion website aimed at tourism in Eastern Newfoundland.

On Jan. 23, the Canadian Parks and Wilderness Society-Newfoundland and Labrador Chapter (CPAWS-NL) will host a community meeting to discuss the geotourism project titled Eastern Newfoundland Geotourism MapGuide Project in conjunction with National Geographic.

The meeting will take place at St. John’s City Hall at 7:00 pm in the Foran/Green Room located on the fourth floor.

The project seeks to contribute to the economic well-being of communities in Newfoundland by promoting geotourism. According to National Geographic, geotourism is defined as tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.

“National Geographic is pleased to have the opportunity to spotlight this region, and, in doing so, support and sustain it as one of the treasured natural places on the globe,” said James Dion, business development associate, National Geographic Maps in October 2011. “The MapGuide will celebrate the area’s abundant scenic, cultural, and historical attributes from the unique vantage point of those who live there.”

The Eastern Newfoundland area designated for the map spans from Terra Nova in the north to the Burin Peninsula in the south and all other eastward areas. Residents of these areas were given until Jan.12 to nominate inclusions to the MapGuide. These could be landmarks, monuments, natural environments, restaurants, wineries, hiking and biking trails, museums, and art galleries—to name a few.

The companion website will target travel niches such as adventure tourism, hospitality, transportation, and cultural history.

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